Editing Digital Marketing (section)

===Usage Types===
There are different types of digital marketing that businesses often utilize, which include:
====Search Engine Optimization (SEO)====
SEO is a type of digital marketing that focuses on making your website content discoverable by search engines. SEO includes various strategies like keyword optimization, backlinking, and improving site architecture to improve a website's ranking on search engine results pages.
====Social Media Marketing====
Social media marketing utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
====Pay-Per-Click Advertising (PPC)====
Pay-per-click advertising is a digital marketing strategy that charges businesses every time their advertisement is clicked. Google AdWords is one of the most popular PPC advertising systems in the world. It enables businesses to create ads that appear on Google's search engine and other Google properties.
====Email Marketing====
Email marketing is a form of digital marketing that involves sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans.
====Content Marketing====
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.