Editing Digital Advertising (section)

==Usage Types==
There are several forms of digital advertising currently used by marketers and advertisers.
===Display Advertising===
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Display advertising relies on elements such as images, audio and video to communicate an advertising message.
===Search Engine Marketing (SEM)===
Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
===Social Media Advertising===
Social media advertising, the process of creating content and using targeted advertising on social media platforms to promote a product, service, or brand.
===Mobile Advertising===
Mobile advertising is a form of advertising that appears on mobile devices such as smartphones, tablets or PDAs that have wireless connections.