Editing Attribution (section)

====Single-Touch Attribution Models====
Single-Touch Attribution Models assign 100% of the credit to one touchpoint, either the first or the last one the customer interacted with before a conversion. Two common types are:
*'''First-Touch Attribution:''' This model gives all the credit to the customer's first touchpoint with the company. It's useful to understand which channels are best at generating new leads.

*'''Last-Touch Attribution:''' This model assigns all the credit to the last touchpoint before conversion. It's often used to understand what finally convinces customers to make a purchase.