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==Usage Types== ===Demographic Segmentation=== Demographic Segmentation involves dividing the market based on demographic information such as age, gender, income, education level, marital status, occupation, and more. This is the most commonly used segmentation method as demographic information is relatively easy to collect and analyze. ===Behavioral Segmentation=== Behavioral Segmentation involves dividing your market based on the way customers interact with your brand or product. This can include their purchasing behavior, usage rate, brand interactions, and more. It's particularly useful for optimizing marketing efforts based on consumer buying habits and engagement levels. ===Psychographic Segmentation=== Psychographic Segmentation divides the market based on lifestyle, personality, values, opinions, and interests of customers. It helps to understand the motivations behind consumer decisions and is often used in conjunction with demographic and behavioral data to create a more comprehensive profile of the customer segment. ===Geographic Segmentation=== Geographic Segmentation involves dividing the market based on geographical boundaries such as country, region, city, or even specific neighborhoods. This type of segmentation is particularly useful for local businesses, or for global brands looking to tailor their messaging to specific geographical locations.
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