Editing Pay-per-click (PPC) (section)

==Usage Types==
There are several types of PPC, including:
===Search Advertising===
Search advertising is one of the most crucial channels of PPC ad campaigns. Advertisers use this method to bid for an ad placement in a search engine's sponsored links when someone searches using a keyword related to their business.
===Display Advertising===
Unlike Search Ads, Display Ads do not require the user to search for a product or service. These ads are displayed on advertising networks, and target users based on their browsing history.
===Social Media Advertising===
Platforms like Facebook, LinkedIn, Twitter, and Instagram offer their own version of PPC advertising. Advertisers can target users based on their profiles, interests, and behaviors.
===Remarketing===
Remarketing, also known as retargeting, is a type of paid ad that allows advertisers to show ads to users who have already visited their website. This method is effective in improving conversion rates, as it constantly engages users who have already shown interest in your product or service.
===Google Shopping===
These are ads that appear in Google's search results, separate from text ads. They include a product's picture, price, and merchant name. They are created through the Google Merchant Center and AdWords.