Editing Organic search (section)

==Usage Types==
There are various ways digital marketing agencies can use organic search:
===Website Traffic===
Organic search is a key source of website traffic. By optimizing a website for search engines, businesses can increase their visibility in search results and attract more visitors to their site.
===Brand Awareness===
Organic search can help increase brand awareness. When a website appears in organic search results, it exposes the brand to potential customers who are searching for related products or services.
===Online Reputation Management===
Organic search plays a key role in online reputation management. By optimizing content that portrays the brand in a positive light, businesses can push down negative content in search results.
===Lead Generation===
Organic search is an effective tool for lead generation. When a website ranks high in organic search results for keywords related to its products or services, it can attract potential customers who are interested in what the business has to offer.
===Content Marketing===
Organic search is closely tied to content marketing. By creating high-quality, SEO-optimized content, businesses can rank higher in search results and drive more traffic to their site.