Editing Native Advertising (section)

===Definition===
Native advertising involves the use of paid ads that match the look, feel, and function of the media format in which they appear. They look like part of the editorial flow of the page and are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads and are not disruptive. They're non-disruptive and integrate smoothly with the user's experience on the site or app, creating a more engaging and less intrusive advertising experience.