Editing Google BERT (section)

==Usage Types==
BERT can be utilized in various aspects of digital marketing, including:
===Search Engine Optimization (SEO)===
BERT helps search engines better understand the context of keywords within search queries. This enables more accurate search results and can help businesses optimize their websites to better match these queries.
===Content Creation===
Content creators can use BERT to understand and generate content that better matches the intent of the users. This helps create more targeted, effective content.
===User Intent Understanding===
BERT can help businesses better understand what a user intends to find or do, enabling more personalized marketing strategies. This is particularly useful in tasks such as sentiment analysis and intent detection.