Editing Google Analytics (section)

==Usage Types==
===For Business Owners===
Google Analytics provides a wealth of information that business owners can leverage to make informed decisions about their online presence. It offers valuable insights about their customers, such as how they're finding the business online, which pages they're visiting, and what actions they're taking on the website. With this information, business owners can improve their marketing strategies, optimize their website, and ultimately drive more conversions and sales.
===For Marketers===
Marketers can use Google Analytics to understand the effectiveness of their online marketing campaigns, measure how users interact with their website, and identify areas for improvement. It's an essential tool for SEO as it provides information on how visitors find and interact with a site, which keywords are driving the most traffic, and how well a website is converting its traffic into leads and sales.