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===Benefits=== *'''Precision marketing''': Geo-targeting allows marketers to deliver specific messages to specific people based on where they are. This level of precision is unmatched in traditional marketing methods. *'''Increased engagement''': By delivering relevant content based on a user's location, businesses can drive higher engagement rates, improve customer experience and increase conversions. *'''Cost-effective''': Geo-targeting can reduce wasted ad spend by only showing ads to users in a specific location where the product or service is available.
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