Editing Content Marketing (section)

==Types of Content Marketing==
Content Marketing is broad and can be broken down into various types depending on the kind of media and purpose it serves. The following are some of the most common types of content marketing:
===Blogs===
Blog posts are an effective way to present useful information and insights to readers while subtly promoting a brand or service. They help with SEO, lead generation, and establishing authority.
===Videos===
Video content is an increasingly popular type of content marketing that can range from educational videos, product demonstrations, to customer testimonials.
===Infographics===
Infographics use visual representations to communicate complex data or information quickly and clearly. They are widely shared and can significantly boost website traffic.
===eBooks and Whitepapers===
eBooks and whitepapers provide readers with in-depth information about a particular topic. These are often used as a method of lead generation.
===Podcasts===
Podcasts are an increasingly popular content marketing format. They allow businesses to share their expertise in a more conversational, engaging manner.