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== Usage Types== There are several types of competitive analyses that businesses can perform depending on their goals: ===Direct Competitors Analysis=== The analysis focuses on businesses offering the same products or services to the same customer base. It allows companies to understand their direct competitors' tactics, market share, and customers' perception. ===Indirect Competitors Analysis=== This analysis is about the businesses offering different products or services that could substitute yours in the market. Understanding indirect competitors helps predict shifts in the market and potentially discover new areas of opportunity. ===SWOT Analysis=== This is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture. It involves specifying the objectives of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. ===SEO Competitors Analysis=== This analysis aims to identify the keywords and SEO strategies used by competitors for ranking on search engines. This information can be used to improve your own SEO tactics and gain a higher ranking in search engine results pages (SERPs).
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