Editing Behavioral Targeting (section)

==Usage Types==
===Website Personalization===
Behavioral targeting can be used to personalize a user's experience on a website. Based on the user's past behavior, different elements of the website can be customized to appeal to their interests, such as the content they see, the products they are recommended, or the ads they are shown.
===Email Marketing===
In email marketing, behavioral targeting can be used to send personalized emails to individuals based on their past interactions with the brand. This could include sending special offers to users who have recently viewed certain products, or sending content related to topics the user has shown interest in.
===Retargeting===
Behavioral targeting is often used in retargeting strategies, where ads are shown to users who have previously visited a specific website or viewed a specific product. The goal of retargeting is to encourage these users to return to the website and complete a purchase.
===Search Engine Advertising===
Search engine advertising platforms like Google Ads use behavioral targeting to show users ads that are relevant to their interests and search history. This helps businesses reach users who are actively searching for products or services similar to what they offer.
===Social Media Advertising===
Social media platforms such as Facebook and Instagram use behavioral targeting to show users ads based on their social media activity. This can include things like the pages they follow, the posts they like, and the interests they have listed on their profile.