Editing Audience Segmentation (section)

==Usage Types==
===Demographic Segmentation===
'''Demographic Segmentation''' involves segmenting the market based on variables such as age, gender, income, occupation, and education level. This is one of the most commonly used segmentation techniques as these factors are easy to identify and data is readily available.
===Geographic Segmentation===
In '''Geographic Segmentation''', the market is divided based on location. This could range from broad categories like countries or regions to more specific ones such as cities, neighborhoods, or even specific postal codes.
===Psychographic Segmentation===
'''Psychographic Segmentation''' divides consumers based on their lifestyle, personality, attitudes, and social class. These factors help to understand the motivations behind consumer decisions and can be particularly useful for creating targeted marketing campaigns.
===Behavioral Segmentation===
'''Behavioral Segmentation''' breaks down the market based on consumer behavior, including their knowledge of, attitudes towards, use of, or response to a product or service. This can include factors such as purchase history, brand interactions, product
*Personalization
*Customer Behavior