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===Types of Ad Inventory=== There are three main types of ad inventory: *'''Premium Inventory''': These ad spaces are typically sold directly by the publisher to the advertiser, as they are highly valuable due to their prime location, content association, or high traffic volume. They often demand higher prices and longer commitment periods. *'''Remnant Inventory''': This is ad space that has not been sold directly and is typically sold through ad networks or exchanges at a lower rate. These ads often fill less desirable spaces but can still provide value to advertisers. *'''Programmatic Inventory''': This refers to ad spaces bought and sold on a per-impression basis via programmatic technologies, such as real-time bidding. This method offers efficiency and precision targeting.
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