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==Usage Types== There are various types of acquisition strategies that a digital marketing agency can employ, including: ===Organic Acquisition=== Organic acquisition refers to strategies that organically attract users to a website, such as through search engine optimization (SEO), content marketing, and social media marketing. Organic acquisition is typically a long-term strategy, but it often leads to high-quality, engaged customers. ===Paid Acquisition=== Paid acquisition involves using paid advertising channels to acquire customers. This can include pay-per-click (PPC) advertising, social media advertising, and display advertising. While it can often produce quicker results than organic acquisition, it also typically comes at a higher cost. ===Referral Acquisition=== Referral acquisition is a strategy that involves acquiring customers through referrals, either from other customers or through partnerships with other businesses. This can be done through affiliate marketing, partnership marketing, or customer referral programs. ===Email Acquisition=== Email acquisition involves acquiring customers by collecting their email addresses and nurturing them through a series of emails that provide value and encourage them to make a purchase. ===Social Media Acquisition=== Social media acquisition is the process of using social media platforms to attract and convert users into customers. This can be done organically, through paid advertising, or through social media influencers.
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