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==Topic Overview== '''Structured data''' refers to any data that resides in a fixed field within a record or file. This includes data contained in relational databases and spreadsheets, characterized by the clear definition of entities and relationships. In terms of digital marketing, structured data is used to provide context and meaning to the information on a webpage, making it easier for search engines to accurately index the content. It typically uses specific vocabulary, following standards such as Microdata, JSON-LD, and RDFa, which are understood by major search engines. By using structured data, digital marketers can provide detailed information about a product, article, or event to search engines, enhancing the visibility of their content on search engine results pages (SERPs).
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