Editing Outbound Marketing (section)

==Overview==
Outbound marketing involves a company initiating the conversation and sending its message out to an audience. It's seen as the opposite of inbound marketing, where the consumers themselves find, or seek out, the business. Outbound marketing can be highly effective but may be viewed as intrusive by some consumers.
===Key Components of Outbound Marketing===
*'''Broadcasting''': This involves sending a universal message to a large audience through mediums like TV and radio.
*'''Print Media''': Using newspapers, magazines, brochures, flyers, etc., to spread the message.
*'''Direct Mail''': Sending a physical mailer, like a catalog or brochure, to prospective customers.
*'''Telemarketing''': Contacting potential customers directly via telephone.
*'''Digital Ads''': Using banner ads, pop-ups, or pay-per-click (PPC) ads on websites and social media.