Editing Organic search (section)

==Topic Overview==
Organic search refers to the search results that are earned through the effectiveness of SEO (Search Engine Optimization) as opposed to paid advertising. They are also known as natural search results. Organic search results are ranked based on their relevancy to the search term and other factors determined by the search engine's algorithm. Organic search is an important digital marketing strategy. The goal of SEO is to improve a website's visibility in organic search results, thus driving more traffic to the site. SEO involves various techniques and practices such as keyword optimization, backlinking, and creating high-quality, relevant content. The main advantage of organic search over paid advertising is that it offers long-term benefits. Once a website is optimized for search, it can continue to attract traffic over time, unlike paid ads that stop bringing in traffic as soon as the ad campaign ends.