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==Topic Overview== '''Landing Page Optimization (LPO)''' refers to the process of enhancing or optimizing elements on a website's landing page to improve conversion rates. The objective of LPO is to provide a seamless and engaging user experience to encourage site visitors to complete a certain action such as filling out a form, signing up for a newsletter, or making a purchase. LPO is a key component of successful digital marketing campaigns. It blends the principles of visual design, search engine optimization (SEO), and persuasive copywriting to attract and convert visitors. By testing and tweaking various landing page components, businesses can significantly improve their conversion rates, and hence, their Return on Investment (ROI).
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