Editing Influencer Marketing (section)

==Topic Overview==
Influencer Marketing is a type of social media marketing strategy that utilizes endorsements and product mentions from influencers, individuals who possess a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high trust that influencers have built up with their followers, and recommendations from them serve as a form of social proof to their potential customers.

This method of marketing hinges on finding influencers in an industry who have built a substantial and engaged audience, and creating a collaboration where the influencer promotes the marketer's brand or product. As of 2021, Influencer marketing has grown rapidly due to the increasing popularity and usage of social media platforms.