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=Overview= A '''hashtag''' is a keyword or phrase preceded by the hash symbol (#), used within a message to identify a specific topic of interest or theme. Introduced to social media by Twitter in 2007, hashtags have since become an integral part of digital communication on multiple platforms such as Instagram, LinkedIn, and Facebook. They serve as a powerful tool for digital marketing agencies to amplify the reach of their campaigns, foster user engagement, and track campaign performance. A well-placed hashtag can help expose brand content to a wider audience, beyond just the brand's followers. ==Origins of Hashtags== Hashtags were first proposed by '''Chris Messina''', a social technology expert, in 2007. Initially used on Twitter, the platform saw a surge in hashtag use in 2009, and incorporated them as a feature, which was quickly adopted by other social platforms.
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