Editing Growth Hacking (section)

==Topic Overview==
Growth hacking is a marketing strategy that uses creative, low-cost strategies to help businesses acquire and retain customers. Often times these marketing tactics are digital in nature, but they can also include offline activities. The term was coined by Sean Ellis, founder of GrowthHackers, in 2010. It's primarily associated with startups who need massive growth in a short time on small budgets, but it has become more mainstream as larger companies adopt the methodology. Growth hackers are marketers, engineers, product managers who specifically focus on building and engaging the user base of a business. They are not merely traditional marketers. They tend to be obsessive, curious and analytical: only caring about what works and how to optimize it.