Editing Google Analytics (section)

==Overview==
'''Google Analytics''' is a web analytics service offered by Google that tracks and reports website traffic, allowing users to analyze in-depth detail about the visitors on their website. Launched in November 2005, it has become one of the most popular digital analytics software. Google Analytics is now the most widely used web analytics service on the Internet. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics functions are based on four key areas: data collection and management, data processing and configuration, data analysis, and data activation. The service not only tracks visitor information such as age, gender, interests, device used, and geographical location, but also provides detailed statistics about a website's traffic, traffic sources, and measures conversions and sales.