Editing Drip Campaign (section)

==Topic Overview==
The main goal of a drip campaign is to engage and nurture leads through relevant information at different stages of the customer journey. It helps in moving the leads down the funnel until they are ready to make a purchase decision.

Drip campaigns are automated, meaning the emails are automatically sent out based on specific timelines or user actions. It can be a very effective way to maintain engagement with potential customers and to provide them with valuable information that helps them move towards a purchasing decision.