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==Overview== '''Cookies''' are essential for facilitating user experience on the internet. They allow websites to remember users' actions and preferences (such as login information, language, font size, and other display preferences) over a period of time. Hence, the user doesn't need to keep entering these details whenever they visit the site or navigate from one page to another. In the context of '''Digital Marketing''', cookies are often used for tracking users across websites to understand their interests and behaviors, which can lead to more targeted and personalized advertising.
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