Editing Behavioral Targeting (section)

==Topic Overview==
'''Behavioral Targeting''' is a digital marketing strategy that involves collecting data about an individual's online behavior to understand their interests and preferences. The goal of behavioral targeting is to provide personalized advertisements and content that are relevant to the individual, thereby improving the effectiveness of the marketing effort.

The process of behavioral targeting typically involves tracking a user's activity on the internet, including the websites they visit, the pages they view, the searches they perform, and the products they purchase. This data is then analyzed to identify patterns and trends, which can be used to predict what kinds of advertisements or content the user might be interested in.

Behavioral targeting can be used in a variety of digital channels, including search engines, social media platforms, email marketing, and content recommendation engines. It's a fundamental part of today's digital marketing landscape, providing businesses with a powerful tool to reach their target audiences in a highly personalized way.