Editing B2C Marketing (section)

=Overview=
B2C marketing is the method of a business communicating with individual customers (the consumer). The goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. It differs from B2B marketing, which is directed towards other businesses. B2C marketing takes a more personal approach, aiming to capture the customer's attention and persuade them to make a purchase.
==Usage Types==
===Product Driven===
'''Product Driven B2C Marketing''' focuses heavily on the product. The company aims to develop superior products and market them effectively. This strategy is often employed by businesses such as Apple, where the product's quality speaks for itself.
===Price Driven===
'''Price Driven B2C Marketing''' focuses on offering products or services at lower prices than competitors. Businesses like Walmart and Amazon often use this strategy, focusing on offering low prices and high value.
===Customer Driven===
'''Customer Driven B2C Marketing''' focuses on meeting the needs of the customers above all. This strategy can be seen in companies like Zappos, where customer service is a key differentiator.
===Emotional Marketing===
'''Emotional B2C Marketing''' attempts to establish an emotional connection between the consumer and the product or service. Many luxury brands use this strategy, associating their products with feelings of status, wealth, and exclusivity.